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Sometimes users notice that the number of calls in call tracking statistics does not match the actual number of requests. This does happen, and call analytics is not to blame. To understand why this happens, we decided to write a series of two articles. In the first, we will touch on the general reasons that influence the discrepancy in statistics. In the second , we will talk about Google Analytics.

You can't manage what you don't measure. Especially if you plan to manage sales using analytics. Yes, it may seem like you're getting a literal barrage of calls, but unless you have hard numbers to back it up, you can't draw any conclusions.

It would be the same as if the phone number database accounting department did not keep records and instead of reporting said off the cuff: “It seems like we earned more this month than we spent.” The same applies to other indicators on the basis of which a business makes important decisions. And the number of calls is one of them.

What to do
Rely on the data provided by the Ringostat platform. Unlike feelings and intuition, it cannot fail, because its work is completely automated. And special algorithms are responsible for the accuracy of the data , which are constantly being improved. To find out how many calls there were, it is enough to look at the call log or dashboard, which is immediately displayed when entering the project:
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